Blue Bear's groundbreaking website evaluation techniques assess how consumers react both emotionally and intuitively to websites, bringing clients like Iams, Lowe's Home Improvement, Clairol, and Ford Motor Company closer to their consumers than ever before.
Armed with a one-of-a-kind traveling research lab, Blue Bear immerses marketers in the website evaluation process, giving them first-hand knowledge of their consumers' online experience. Blue Bear then analyzes those experiences and transforms them into quantifiable data and actionable steps, creating better websites and stronger brands.
Based in Cincinnati, Ohio, Blue Bear was launched in 2000 by founder and CEO Steve Brock, who has more than two decades of experience developing worldwide marketing strategies and repositioning top global brands.
