"Aetna Ease of Use Member Web Redesign Team and I, personally, are so impressed with the Blue Bear technology. The combination of focus groups and usability brought a whole new perspective to our goal of creating that both helps our members find critical transactional information as well as helps them make more informed health and financial decisions. In my 20+ years of marketing research experience, I have found a small number of exceptional moderators. [Blue Bear] has now been added to the list."
Karen Haraghey
Director, Market Insights
Aetna
"The Blue Bear approach is very unique since it evaluates strategies through consumer eyes. It is the first method where we've seen the usage of a live computer in the focus groups setting. The experience with Blue Bear using computer interaction was wonderful. We were able to watch every click from consumers and see their comments...We are very happy with Blue Bear and would recommend the Blue Bear experience to other companies and are looking forward to working with Blue Bear again."
Lyly T. Ha
Clairol Interactive Marketing Manager
Clairol
"Blue Bear's ability to quickly, efficiently diagnose issues and provide solutions is very helpful and, as far as I can determine, unique. Nose-to-nose with your consumers, watching them work on your site and your competitors' websites, the picture gets very clear, very quickly. We continue to engage Blue Bear as we develop other online properties and use them as a valuable consultant. I feel confident saying you will develop better websites and on-line programs if you make Blue Bear a key partner in the development process."
Bruce Blue
Director, Global Internet Marketing
The Iams Company
"I am very pleased with the website market research conducted by Blue Bear LLC on behalf of LifeClips last week. The groups provided us an opportunity to probe deeply on issues of concern and to witness end user interaction regarding our site. As a result, we have a clear focus for our next steps and feel energized by the interaction with end users. I look forward to working with you again in the near future."
Tim Palmer
Vice President of Marketing and Sales
LifeClips
