By assessing how consumers react emotionally and intuitively to websites, Blue Bear LLC has reinvented website evaluation. With its unique traveling research lab of networked laptops, Blue Bear enables clients to observe first-hand as consumers navigate their website—and those of their competitors. Blue Bear analyzes those experiences and transforms them into quantifiable data and actionable steps that create better websites and stronger brands.

Armed with its one-of-a-kind traveling research lab, a network of a dozen laptops running its patent-pending software, Blue Bear immerses marketers in the website evaluation process, giving them a visceral understanding of consumer’s online experience.

Blue Bear then exhaustively analyzes the consumers’ online experiences from a broad range of data sources and boils them down into comprehensive research findings. The findings outline both highly actionable steps and big picture strategy recommendations.