Written reports, sterile usability, traditional focus groups and your own intuition simply can't tell you what moves and motivates your consumer to take action.
It's a pioneering approach to website evaluation that takes you inside the minds of your consumers, shedding light on what causes them to react emotionally and empirically to your website.
Consider these attributes of Blue Bear:
We treat your website as the very complex marketing tool it is. Your website has an emotional, branded role in your consumer's life. Websites evoke passion and loyalty, just like brands. Don't just test your website as if it were software. It's your brand in motion.
We blend usability and marketability together. Improving the marketability of your website increases its potential, and represents a new source of competitive advantage. Removing usability obstacles reduces user frustration, still important work even as website conventions become more standardized. Powerful websites reflect both superior marketability and usability.
When clients participate, the result is potent. Non-verbal communication accounts for an overwhelming percentage of human-to-human communication. Nothing clarifies reality quite like being there, in person. Written reports can never replace personal exposure to your users. Blue Bear provides you unique, in-person access to your consumer's online experience.
The power of comparison and contrast clarifies everything. Show users one option and they'll react. Show users two options and they'll compare. Show users three options and they'll rank order and tell you why. Contrasting options helps users provide insights that enable clients to fully exploit marketing opportunities.
We turn data into understanding, understanding into action. We customize each project, based on client objectives. But, the goal is always action: "What should our clients do?" We provide scores of fact-based findings that lead to everything from bold, new strategic directions to page-specific usability improvements. Analysis is hard work. We work hard.
why we're different
